SaaS Daily – Nov 7

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At a Glance

McAfee the cyber security firm nears a deal to sell itself to Advent for over $10 bn, The deal could be announced on Monday and B2B Ecommerce Giant Udaan Raises $10 Mn From InnoVen Capital. In a resolution passed by the company on November 2, Udaan has allotted 750 non-convertible debentures to pick up INR 75 Cr from InnoVen Capital.


Hi,
Today is ‘zero tasking day’, calm down, give up on multitasking, pick up the phone, call your family, bake a cake, spend time with a loved one. Make this ‘taskless’ day worthwhile.
– Joseph, Karishma, and Angel
Here’s what is brewing in the tech and SaaS world:
💻 McAfee the cyber security firm nears a deal to sell itself to Advent for over $10 bn, The deal could be announced on Monday.
🛒 India Recorded 113 Mn Mobile Shopping App Downloads In October 2021 according to Sensor Tower. Meesho had the highest number of downloads on the Google Play Store in September 2021 compared to all other shopping apps
💰 Seeders the investment syndicate will back twenty four early stage startups by FY22, The Seeders’ founders come from a vast angel investment background — over $4.2 Mn invested across 100+ startups
💲 B2B Ecommerce Giant Udaan Raises $10 Mn From InnoVen Capital. In a resolution passed by the company on November 2, Udaan has allotted 750 non-convertible debentures to pick up INR 75 Cr from InnoVen Capital.
🚲 Lime, the mobility app raises €452.7M in a mix of convertible debt and debt financing; plans to go public in 2022
Weekend Conversions (Let’s talk about how to improve conversions)
Knock off the friction on your website CTA button.
Use case: SMB buyers
Knocking off or reducing friction is one of the straightforward and no-brainer things you can do to help SMB customers make a choice faster. How do you knock it off? You knock off by adding elements to the main CTA button on the top-of-the-fold that strengthen the whole reason ‘why should I buy/try/demo now?’
It could be
A line of text
Typeform clearly mentions no credit card needed and no time limit on free plan
A review widget
Zip mention their 200k+ ratings
What should I be aiming at?
One word – Make the customer feel less at risk. Risk is the biggest huddle you want them to cross.
The usual suspects in the decision makers mind is:
1. Have they helped companies similar to us?
2. Will I interact with a human when I need help?
3. Is it worth the money ($10 starts looking big for them)
4. Have people bought this product?
5. Will my team be able to adapt to it?
6. Will it give the intended results I’m looking for?
What can you add?
1. Social proof
2. Promise phrases (mean it thought)
a. No credit card needed
b. Unsubscibe at any time
c. Money back guarantee
3. Company logos
4. Video testimonials (lightbox/link)
5. Coffee book of raving customers
6. Images of your customer success team
7. Stories of disgruntled customers who turned as brand advocates (link)
This can greatly improve conversions. According to Neilsen, 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising.
Knock the friction off the park!!!
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