What you need to know about SaaS and Cloud Streaming

SaaS Article -Streaming-channels(source: SaaS Industry)
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At a Glance

Previously, broadcasters needed complex on-premise servers and other equipment to stream movies to their consumers. Online software, communications tools, and payroll processing software are examples of businesses that use the SaaS model. For many commercial applications, including cloud video streaming solutions, SaaS has become a popular delivery technique.


The mechanics and technicalities of media broadcasting is shifting drastically because of cloud and software-as-a-service (SaaS) technologies. You no longer need to purchase all of the equipment for a live event. 

All you have to do now is place your cameras where you believe viewers would be interested. For those that are interested, you can even have a feed coming from backstage. Without cloud, none of this would be possible. Videos take up a lot of storage space and use a lot of bandwidth when transferred. Stores of video content speak in zettabytes (1 trillion GB). Streaming sites now take a large portion of the internet’s bandwidth. 

Cloud Streaming

To stream movies to their audiences in the past, broadcasters needed complex on-premise servers and other gear. This infrastructure was expensive to build, challenging to maintain, and not a core strength for many businesses. As a result, many broadcasters turn to cloud video platforms, which offer a simple and scalable video streaming and hosting solution.

Software that can be accessed through the internet is used for cloud video streaming. Broadcasters may access their information and processes from anywhere they have a computer and a good internet connection since files and data are saved in “the cloud.”

While the world shifts to predominantly working from home, professionals use online video material more than ever before. Live streaming solutions have become a significant resource for corporate communications, marketing, sales, business development, and beyond.

While the world shifts to predominantly working from home, professionals use online video material more than ever before. Live streaming solutions have become a significant resource for corporate communications, marketing, sales, business development, and beyond.

Businesses that employ the SaaS model include online software, communications tools, and payroll processing software. SaaS has become a popular delivery strategy for many commercial applications, including cloud video streaming solutions.

SaaS video streaming is a piece of software that delivers a service to the broadcaster that solves their difficulty. These streaming solutions, which we shall compare, have developed video streaming software for broadcasters.

Features of Cloud Streaming

Some of the features that place cloud streaming above other modes of streaming are, 

  • Video Transcoding

When it comes to delivering high-quality video material to a broad audience, video transcoding is critical. Because it’s impossible to predict what kind of internet connection viewers will have, a platform that can transcode video material into numerous renditions suitable for global compatibility is essential.

  • Live Recording

If your platform allows you to capture live feeds, they might be just as useful after the event is finished. Broadcasters can use the record function to capture live events for VOD without affecting the feed quality. Auto-archiving tools are also helpful since they automatically record your live broadcasts and publish them to your video-on-demand solution library.

  • Video Player

While it’s vital to support various video formats, an HTML5 video player that’s compatible with virtually every device may help a business reach a wider audience. HTML5 players can be simply integrated everywhere viewers are, whether on social media or a website.

  • Monetization

A platform should provide possibilities for monetizing video content in addition to saving money on infrastructure. Subscriptions, ad-based video monetization, and pay-per-view are all overall monetization strategies.

  • Video Analytics

Video analytics are an essential element of improving content viewing. To help businesses make better decisions, a professional-grade broadcasting platform should give viewership analytics to monitor video plays, consumption time, and other fine-grained statistics about consumers.

  • Video API Access

Along with monetization, broadcasters can get the most out of their video content if the cloud-based solutions are simple to interface with other business systems. Video platforms that provide well-documented video API access allow you to personalize your video streaming experience and add sophisticated features as needed.

  • Privacy and Security

Broadcasters want assurance that their data in the cloud will be secure. As a result, a video streaming platform that adheres to security and privacy requirements is required. Brands can reduce the risk of piracy, hacking, and other concerns by using a secure enterprise-grade platform.

  • 24/7 Support

Broadcasters will have less control over the underlying infrastructure when adopting a cloud video platform. That means it’s critical to have dependable and quick help in the event of a technical problem. Look for a platform that offers skilled tech assistance 24 hours a day, seven days a week.

Some of the SaaS streaming platforms available are, 

  1. Brightcove

Brightcove is a cloud-based streaming service that focuses on revenue and marketing. Users may link the cloud platform with their existing marketing, advertising, and communication tools to get more out of their video content worldwide.

      2.  IBM Cloud Video

IBM Cloud Video is a video streaming platform that specializes in live streaming and video on demand (VOD). IBM, a technological behemoth, is behind this streaming option.

      3. Kaltura

Kaltura is a Software as a Service (SaaS) video solution developed by an Israeli firm. Their video platform supports both live and on-demand video. Because of its open-source nature, it is recognized for being completely configurable. As a result, it’s an excellent cloud streaming platform for massive institutions with complex broadcasting requirements.

     4. Vidyard

Vidyard is a cloud-based video streaming service that hosts and distributes professional video content. Marketing, sales, and corporate communications are the focus of the platform.

      5. Wowza

Wowza is a bootstrapped start-up that began operations in 2005. This cloud-based video streaming technology allows users to watch live and on-demand content. We’ve talked about the other platforms as well. Wowza makes use of a cross-platform video player that works on smartphones, tablets, and gaming consoles. This platform prioritizes more accessibility, increased flexibility, and the lowest possible price.

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