At a Glance
A SaaS product is computer software stored remotely “in the cloud” and has no physical existence. This is where social media marketing comes in to help you build a stronger bond with your consumers. After all, social media is likely to be used by the majority of your target audience. According to a new study by Hotwire and Vanson Bourne, social media has become a significant component of B2B decision-making, which has implications for your SaaS marketing efforts.
A SaaS product has no physical presence; it is simply a computer program that is stored remotely “in the cloud.” The SaaS product is also continually evolving by its very nature since agile developers deliver updates regularly, constantly enhancing, refining, and adding new features.
With all of these features in SaaS, there is a lot of competition.
This is where social media marketing comes in to help you connect with your customers on a deeper level. After all, the majority of your target audience is likely to utilize social media.
Today’s SaaS marketers are up against a twofold challenge: standing out in a crowded market; marketing to the consumer who has too much power. Social media can be used to have an, of course, simply having a social media presence is insufficient to gain the full benefits of SaaS social media marketing.
As professionals utilize social media more and more in their professional and personal lives, decision-makers have started to view the different platforms accessible as more credible sources of information.
Audience and the market
According to the Global Digital 2019 study, the internet adds one million new users every day, with social media already having 3.48 billion users. These sobering figures highlight the reality that a large portion of your target market is already on social media, and if you’re not social, your business will most certainly suffer.
Consumers may be reached directly through social media. This one-on-one contact is a beautiful method to engage with your target personally, which is essential for building a devoted following.
According to recent research by Hotwire and Vanson Bourne, social media has become a critical component of B2B decision-making, which has consequences for your SaaS marketing efforts.
So, here are some ideas on how to fully utilize social media to have an effective advantage,
- Gathering Information
Participate in meetings and online debates about your product and the industry as a whole. Look for target groups online and offline, and speak with rivals’ consumers to learn about the benefits and drawbacks of the product.
- Create Curiosity
Take part in social media groups, subject forums, and Quora to generate interest in your product. Q&A sites and forums, and blog comments may increase traffic over time if you provide good replies.
- Know your audience
Engage in discussions and utilize those debates as content springboards once you’ve figured out which platforms your prospects prefer. Buyer personas should always be used, but keep in mind that your customers are actual individuals with busy lives. Audiences may take your campaign viral if you hit the target exactly right.
When it comes to SaaS, remarketing is one of the most successful inbound marketing methods, and it may significantly raise your sign-ups. Remarketing materials should be sent to anybody who has signed up for your free trial. And the best part is that they’ll have already provided you with their contact information, which makes finding them easier. On the other hand, remarketing should be utilized to attract back visitors who did not sign up – and you may do it directly on social media.
- Promote your free trial
If you were a shop selling physical goods, the last thing you’d want to do is give away free samples to everyone who wants to check it out. That is, however, precisely what is anticipated in the realm of SaaS marketing. A free trial is a common SaaS marketing strategy that should be utilized to attract new clients and as part of the onboarding process. You may advertise your free trial in a variety of ways using social media. To begin, you should make social sign-ups available for free trial registrations. This will allow you to retarget your free trial customers better once the trial period has ended or coax them back at a later time.
- Test your product
Providing excellent customer care on social media is an integral part of a successful post-launch plan. Complaints about bad customer service will spread at the speed of light, resulting in massive losses. According to data from global market research firm Ipsos, acquiring a new client costs five times more than keeping an existing one.